Project 6 — layout

Final Design

And finally below I have my final design. I felt the alignment of the text and subheading made for much easier guidance for the reader. I placed the captions down at the bottom as I thought they had been a bit cluttered before beeing so close to the headline. Now I feel the headline stands out much better and works together in placement and color. The large white space around the paragraphs also now allows much more room to breathe in between the sections.

Final Drafts 

I tried bringing back as much negative space as possible, and after a couple of more drafts, I felt that the orange was taking too much away from the legibility of the text, so I kept bringing it back in until I finally had the orange only on the left side. After the class review, I was told that the black “E” stood out too much, and so I inverted the E so that it could be more cohesive with the rest of the headline design. I kept working with the caption alignments and tried working with different positions of the text.



Digital Drafts 3

And then I had enough of the clutter.  I decided to make everything condensed into a certain space, which would be the space in “Type” itself.  I finally let there actually be some hint of what Bil’ak is actually is affiliated with: his Typotheque website. By doing this I saw I was changing my original design a lot, but I was feeling much better about the added negative space, so I added in the dark orange (which is the color theme of the webiste) to help the headline stand out much more.




Finally I got rid of the portrait outline because it was just not fitting into the picture. I thought it was time to go back to the basics and add as much white space as possible.


There was a lot of frustrations with the first revisions of my layout .  I tried making the featured fonts bigger to emphasize the typefaces that have made Peter Bil’ak such a respected figure and yet it was coming out such a mess. I didn’t feel like anything was getting through. I tried turning the type sideways, tried making it smaller. But my added images of the Fedra fonts that I wanted to include were getting in the way. Gee, can you tell there is type in there??



Chosen Draft to revise:

Digital Drafts 2

I tried taking my abstracted headlines and now work a headline, and the subheading for my subject: Peter Bil’ak.



Digital First Drafts

Below are my practice abstracted headlines. I tried to make as many differences as I could among the words.






Peter Bil’ack

Peter Bil’ack is the founder of Typotheque, and co-founder of India Type Foundry.  Both foundries are leading innovators of digital fonts available in latin and non-latin fonts, as well as available across digital platforms.   Two of Bil’ack’s most well known typefaces are Eureka and Fedra. Fedra has become one of his most important fonts because of its versatility, its availability in multiple languages, and its aesthetic qualities on both screen and paper.

Title: Fedra Typeface

Media/Materials: Hand, and Computer

Clients: Ruedi Baur Integral Design

Summary: Originally was commisioned to be a corporate typeface  that could be have “informal elegance” and which could work equally well on paper and on the computer screen. The project was cancelled but was able to be indepedently developed by Bil’ak.

Historical Importance: It is available in multiple languages including Armenian, Hindi and Greek,  and has a large type family.

Fedra          Fedra Arabic

Title: Indian Type Foundry

Date: 2009

Client: Self Initiated

Media: Hand/ Computer/unicode

Collaborators: Satya Rajpurohit, Rajesh Kejriwal

Summary: Develp new digital fonts for various languages in India.

Historical Importance: Until now India has had no real concentration of Indian typefoundaries due to  widespread copying. It is helping to preserve some of the lesser used Indian scripts and is the first Indian foundry to use unicode.

Fedra Hindi

Title: Dot Dot Dot Magazine

Date: 2000-2006

Material: Publishing paper, Print

Client: Self Initiated

Collaborator: Stuart Bailey

Summary: Bi-annual independent art/design  graphic design magazine which covers  various art, music, language, film and literature. It tries to  offer a wide variety of inventive critical writing on any aspect of culture somehow related to design but without the heavy academic blandness.

Historical Importance:  Does not always have a single goal in mind, choosing instead to offer inventive critical journalism on a variety of topics related both directly and indirectly to graphic design.  It was different from other design publications which were very tied down to ideas about desing as merely logos and marketing.


Interview with Peter Bi’lack

My Thumbnails Second title:


My Thumbnails First title



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